www.identityalarm.co.uk

Identity Alarm gives its members the opportunity to securely check their personal credit rating details as and when they require. They also send out alerts in the form of emails or text messages whenever a discrepancy is detected. In order to help more people avoid credit fraud and identity theft, Identity Alarm needed to improve their sites rankings on the main search engines. This is where Weblinx came in

Identity Alarm specialises in providing unlimited up to date information regarding their member’s credit history and also protects them from credit fraud and identity theft. All the information provided by Identity Alarm is completely secure and they can also send a selection of alerts to clients. Identity Alarm wanted to get their website into prime positions on the main search engines and after a great deal of time and effort to no avail they decided to employ the services of Weblinx Ltd.

 We spent time with the team at Identity Alarms to help them understand the work that we were about to undertake for them and to interpret the strongest keywords within their industry. It didn’t take long to realise which key phrases would be the best to use and once they had been finalised, work could begin on the site.

After analysing the Identity Alarm website we were quite clear about which areas of the site required our attention. The first task was to improve the meta strings by incorporating some of the chosen key phrases that were relevant to the information on the page into the title, description and keyword list for each and every page on the site. Whenever this is done it is extremely important to avoid any repetition throughout these pages. We also checked the content within the pages of the website to ensure there was no repetition here either as this can be very detrimental to the optimisation process. The next stage was to strengthen the internal linking throughout the Identity Alarm site. The main technique that we adopt to do this is via anchor text linking although we did also create links from banners and images as well. These techniques laid the foundation s for a well optimised site and made it as easy as possible for the search engine spiders to navigate the site. As a result the site was cached very quickly and each of the key phrases started to escalate into their require positions.  

It was then a case of keeping an eye on each key phrase to ensure they were heading in the right direction on the search engines. Thanks to the special monthly keyword report system that we have at Weblinx we could keep a vigilant eye on all the phrases and take action on any keywords that needed consideration. These reports were also sent to the guys at Identity Alarm at the same time that we received them. This meant they had a clear picture of exactly what was happing at all times. If Identity Alarm ever had any queries regarding their site they knew they could contact their dedicated Weblinx account manager for assistance.